Apprenticeship Schemes Should Be Inviting, Report Says

A new report by the CIPD, commissioned by the National Apprenticeship Service, hasATG_NAS report given rise to some recommendations for both employees and employers.

The Match Factor report takes a look into why some apprenticeships vacancies go unfulfilled, which it suggests is entirely unnecessary and unproductive.

It says that learning providers should do all they can to appear “youth-friendly” and display a sense of accessibility. By that it means recruiters should ensure that adverts for vacancies are free of jargon, whilst also providing feedback to unsuccessful candidates – and perhaps stating that their details will be held for more suitable future roles.

It also suggests that young people are not being given the full picture of what apprenticeships can offer by career advisors. It argues that young people and their parents need clearer information on the pay and career prospects of apprenticeships to challenge common misconceptions about the sorts of professions they cover.

Following on from this, the report recommends that learning providers should go the extra mile to emphasise to budding apprentices how an apprenticeship can act as the foundation of their skill base. It says this will show a candidate how an apprenticeship can help them progress and that they are not considered a short-term option.

For the candidates themselves, the report advises against a “scatter-gun” approach and for them to focus on specific industries – tailoring their application accordingly. It adds that they should also be encouraged to proactively seek out careers information advice and guidance, to make sure they are prepared for the interview process that lies ahead.

Katerina RĂ¼diger, head of skills and policy campaigns at the CIPD, summed up what apprentices can offer employers and urged them to make sure there are no barriers that could deter young people from applying.

“When done properly, apprenticeships are an excellent way to reach out to a wide talent pool and allow employers to grow their own, ensuring they have the future skills their organisation needs to succeed,” she explained.


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