Over the course of next week the UK will be celebrating apprenticeships and their immense contribution to companies, individuals and the overall economy. National Apprenticeship Week (NAW) will run between 3rd and 7th March and will recognise the best among apprentices and employers, at the same time seeking to raise awareness about the importance and benefits of apprenticeships.
This will be seventh year of NAW and the National Apprenticeship Service (NAS) aims to achieve several things through a host of events. One objective is to raise awareness about apprenticeships and promote demand for them. And since inspiration often comes from great role models, the NAW will highlight the achievements of apprentices and employers through its annual awards. They will draw attention to the talent and skills of apprentices and their contribution to company successes. The NAS also aims to promote all levels of apprenticeships, including traineeships.
NAW 2014 will run under the theme “Great Apprenticeships.” As the NAS points out, apprentices help build “Great Businesses”, while apprenticeships create “Great Prospects.” This year’s theme reflects a desire to demonstrate that apprenticeships benefit both employers and their young trainees, opening up opportunities for business growth and career advancement.
Support from the media is particularly important for spreading the apprenticeship message. Wide media coverage will make it possible to reach more businesses and students and educate them about the benefits of apprenticeships. In addition, it will help get the word to teachers and parents, whose support is of tremendous importance for young people when they make decisions about their future.
Thames Valley based ATG Training has supported National Apprenticeship Week since its inception and next week will be at events in Oxford, Banbury, Northampton and Witney, to provide appropriate support and guidance to employers and students.
Look out for the hash tag #NAW2014 on social media platforms for news as it happens.